Free guides

Playbooks for growing your app.

Long, specific and free to read, with no email wall. Everything I've learned about getting users, keeping them and getting paid.

Acquisition · 5

Acquisition · 6 min read

Find the users you never built for

One deep research prompt that finds customer groups you never built for, proves each one is real with actual reviews and posts, and shows where to find them.

Acquisition · 2 min read

Get your app recommended by AI (AI SEO)

A 3-step prompt process to find out why ChatGPT, Claude, Grok and Perplexity aren’t recommending your app, and exactly how to fix it.

Acquisition · 5 min read

Design App Store screenshots with ChatGPT

Turn raw simulator screenshots into a polished, on-brand App Store set, with a hero frame and feature frames, using a guided ChatGPT workflow.

Acquisition · 1 min read

Find your first users with AI

An AI research prompt that finds the Reddit threads, forums and groups where your first users are already asking for what you built.

Acquisition · 4 min read

How to grow your app with no budget

The playbook that grew Dropbox, Gymshark and Tinder ran on leverage, not ad spend. How it works, and how to use it for your app this week.

Growth loops · 1

Growth loops · 10 min read

Pick the referral program that fits your app

Discounts don’t make people share. How Harry’s, Morning Brew and Robinhood chose their rewards, how to pick one for your app, and a prompt that designs it.

AI workflows · 1

AI workflows · 4 min read

Build a self-learning content dashboard with AI

The system I built with Claude that pulls my Instagram performance, explains why each post worked, and drafts my next script. Here’s how to build your own.

Launch · 1

Launch · 6 min read

The app legal checklist, with an AI audit prompt

9 ways app builders get fined or sued without knowing it, other legal blockers to check before launch, and a prompt that has your AI agent check your code.

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