About
I'm Matt. I study how apps grow.
Online I'm Agentic Matt (@agenticmatt). I pull apart apps that grow: how people find them, get started, come back, share them and pay. Then I turn what works into steps you can use.
I also build my own apps and use them as experiments, so I'm testing the ideas, not just reporting them. 12,000+ app builders follow along.

What I'm doing now
- Breaking down how apps growCase studies and playbooks, free to read.
- Reviewing founders' appsPublic App Reviews and Full App Audits, with the same growth map every time.
- Experimenting on my own appsProspect Ping has 2,500+ users. OpenAd and ProveMyApp are live.
- Building OwncutThe AI video editor I use for my own content.
Brands: partnerships and media kit. Founders: get a free diagnosis.