Good ideas.
Better building.

A framework for running experiments across acquisition, activation, retention and monetization, with growth treated as a team-wide process.

Useful for teams building a repeatable growth process.

Nineteen customer acquisition channels and the Bullseye framework for testing which ones can bring your business traction.

Useful for founders choosing where to find customers.

How network effects emerge, why early networks are hard to get started, and what helps connected products grow and sustain momentum.

Useful for builders of marketplaces, communities and networks.

A practical guide to asking about customers’ lives and past behavior, so conversations reveal useful evidence rather than polite compliments.

Useful for founders validating a problem before building.

The four-part Hook Model explores how triggers, actions, variable rewards and investment can shape repeat product use.

Useful for product teams studying habits and engagement.

An introduction to positioning: defining a clear place for a product or brand in the customer’s mind, especially in a crowded market.

Useful for builders sharpening what makes their product different.

Ten principles for creative work, from studying your influences to developing ideas through practice and making things of your own.

Useful for creators finding ideas and developing their voice.