Work with me
Find out why your app isn't growing, and exactly what to fix.
I find the one step holding your growth back, then show you how to fix it.
I'm Matt. I study how apps grow and share the takeaways with 12,000+ app builders.
App Review scorecard
ExampleGrowth map score
5.8/ 10
- Find7/10
- Get startedyour constraint4/10
- Come back6/10
- Share5/10
- Pay7/10
Biggest fix
Show one real result before the sign-up screen.
Sound familiar?
Usually one of these is holding back all the others.
- You're posting and marketing, but downloads barely move.
- People download, then drop off during onboarding.
- Users try it once and never come back.
- Nobody tells a friend about it.
- People use it, but hardly anyone pays.
- You have data, but you're not sure what it's telling you.
Your growth map
Growth is a loop, not a funnel.
Every step feeds the next. The weakest one is your growth constraint: improve anything else and you're pouring users into a leak.
How I find it and fix it
The same five steps, for every app.
- 1
Map your growth
I use your app like a brand new user.
- 2
Plot your data
Every step charted, so drop-off is obvious.
- 3
Find your constraint
The one step holding the rest back.
- 4
Show how others solved it
2 to 3 apps like yours, and what worked.
- 5
Give you the fix
Specific changes, ranked by impact.
The App Review does this from the outside. The audit does it with your data.
Two ways to work with me
Pick the depth you need.
App Review
$300
Best for newer apps that want an outside perspective and a public feature.
- A 2–3 minute public teardown video on @agenticmatt
- Your growth map scored out of 10, from the outside
- The biggest fix I'd make at each step
- Live within 5 business days, and the video file is yours
5 business days from payment
Full App Audit
$1,500
Best for apps with real users and data that want a clear plan for what to change.
- Your data plotted across your growth map
- Your growth constraint, and how 2–3 similar apps solved it
- Every onboarding screen reviewed, with 3–5 redesigned
- Your top 10 priorities, a 90-day plan, a 30-minute call and the review video
14 business days from your intake form
| Compare | App Review | Full App Audit |
|---|---|---|
| Price | $300 | $1,500 |
| What you get | Public video | Private report, call and video |
| Growth map | From the outside | With your data |
| Top 10 priorities | Not included | Included |
| Delivered in | 5 business days | 14 business days |
- Start with the App Review and upgrade to the audit within 30 days to get $250 off.
- Want the audit private? Just say so and I'll skip the public video. Same price.
- I only take a couple of audits at a time so each one gets done properly.
Inside the Full App Audit
A 10 to 20 page plan, built on your data.
On your own private page, with a one-page summary on top.
Your data, plotted
Every step charted, so you see where people drop.
Similar apps
How 2 to 3 apps like yours grew, and what to borrow.
Acquisition
Positioning, App Store page and your 2 best channels.
Activation
Every onboarding screen mapped, 3 to 5 redesigned.
Retention
What brings people back, and what to change.
Shareability
What makes people share, and loops worth building.
Monetization
Paywall timing, pricing, plans and trials.
Your plan
Top 10 priorities by impact vs effort, plus a call.
Your next 90 days
What to ship, test and measure, in order.
How it works
From checkout to a clear plan.
Step 1
Pay
Pick your option and check out.
Step 2
Tell me about your app
Audits get a short intake form.
Step 3
I get to work
I use your app like a brand new user and map your growth.
Step 4
Get your results
Your video goes live. Audits also get a report and a call.
Questions
What's in the App Review?
I go through your app the way a new user finds it: your Instagram, your App Store page, onboarding, the paywall and the app itself. I score each step of your growth map and name the biggest fix at each one. The video goes up as a collab, with a tag in the caption and a pinned comment pointing to the account you want to grow.
Is it an honest review?
Yes. You're paying for my honest assessment. Payment doesn't influence the scores or guarantee a positive review. You don't review the video before it goes live, and if I get a fact wrong, I'll fix it in the caption. It's labeled as a paid partnership, as Instagram and the FTC require.
Will the video get me installs?
My audience is app builders and founders, not necessarily your users. Expect visibility and credibility with other builders, not a guaranteed number of views or installs.
What data do you need for the audit?
Whatever you have: screenshots of downloads, retention, conversion or revenue. Rough numbers are fine. If you use PostHog or a similar tool and give me temporary read-only access, I'll also check whether your tracking captures the key steps. Your numbers never appear in the video.
Will you share my audit as a case study?
Only if you say yes. I'll ask first.
What's not included?
Building or implementing the changes (that's a separate, larger project, so ask if you're interested), finished production designs, running your ads or content, and guaranteed results.
Not sure which one fits? Start with the free diagnosis.
Six questions, two minutes, an answer on the spot.
Start the free diagnosisAre you a brand? See partnerships