Your app doesn't need more marketing. It needs fewer leaks.
Most apps lose people after the download: in onboarding, at the paywall, or by never giving them a reason to come back. I go through your whole app, find the biggest hole and tell you what to change first.
App Growth Audit
$750one time
- A video of me going through your app
- Where people leave, and why
- What to change first, and how to test it
Within 10 business days of payment and your app details. Full refund if you cancel before I start.
2.3M+
views on my app growth videos
- followers
- 17K+
- followers
- likes
- 63K+
- likes
- saves
- 88K+
- saves
Views, likes and saves on Instagram as of October 14, 2026.
Marketing is one of five steps.
Every app grows through the same five steps, and each one feeds the next. Marketing is step one. The other four happen inside your app, and that's where most apps leak.
01Marketing
Find
How do people hear about it?
What I check: Your App Store page and content: would a stranger tap download?
02Your app
Aha moment
Does it prove its worth fast?
What I check: Your onboarding: how fast a new user gets real value from it.
03Your app
Come back
Does it become a habit?
What I check: Your reasons to return: notifications, streaks, saved progress.
04Your app
Share
Do users bring in new users?
What I check: Your invites, referrals and moments worth sending to a friend.
05Your app
Pay
Does it earn enough to grow?
What I check: Your paywall: when it shows, what's free and what's worth paying for.
Every app works a different way, so every app leaks somewhere different. A dating app and a budgeting app don't lose people in the same place. That's why I dig into all five steps of yours.
You can't market your way out of a leak.
- 1Think of your app as a bucket. Marketing pours people in.
- 2Every place people give up is a hole. Pour in more, and most of it runs right back out.
- 3Patch the biggest hole first, and everyone you bring in after that stays longer.
What's in your audit.
- 01
The walkthrough
A video of me going through your app like a new user, from the App Store page to the paywall, explaining what I see.
- 02
Your growth map
Your five steps on one page: where people leave, and why.
- 03
What to change first
The fixes in order, why each one matters and how to test it.
- 04
Your questions, answered
Watch it, then send me your questions. I answer them in writing.
- 1
Tell me about your app
Your app, your email and roughly what it makes.
- 2
Pay and send the details
Checkout takes a minute. Then I ask for anything I need, like a test login.
- 3
Get your audit
Within 10 business days: the video, your growth map and what to change first.
I'm Matt, and I'm obsessed with apps.
I study how apps work end to end: how people find them, the moment they click, and why people come back, share and pay. 17K+ app builders follow my videos.
I test what I learn on my own apps, like Prospect Ping and OpenAd.
An audit goes much deeper than my videos. A video covers one idea in a minute. An audit covers your whole app, every step.
Before you buy.
Who is this for?
Founders with an app on the App Store who are putting work into marketing and not seeing it turn into growth. If you haven't launched yet, I focus on the first minute: whether a new person reaches the aha moment.
How is this different from the app wheel?
The wheel is free: one app a week, picked at random, reviewed in a short public video. The audit goes through your whole app, it's made for you alone, and you don't have to wait for the wheel to land on you.
What do I need to send you?
Your app, a test login if it needs one, and any numbers you have. Rough numbers are fine. No numbers is fine too: I'll work from the app itself.
How long does it take?
Within 10 business days of your payment and app details.
Will it guarantee more downloads?
No. I'll show you where people are leaving and what I'd change first. What happens next depends on the changes you make.
Do you make the changes for me?
No. The audit tells you what to change and why. You or your team make the changes.
What if I change my mind?
You can cancel for a full refund before I start. After I've started, refund requests are reviewed case by case.