Stuck on your app? Let's talk it through.
A 30-minute call about your app. You bring what's going on, and we work out what to focus on next.
What we'll talk about
- 01
What's working
What already brings people in or keeps them.
- 02
Where you're stuck
The thing slowing you down most right now.
- 03
What you've tried
So we build on it instead of repeating it.
- 04
What to focus on next
The two or three things I'd work on first, and why.
App Strategy Call
$150for 30 minutes
- A quick look at your app before we talk
- 30 minutes, one on one
- A short recap with your two or three priorities
Cancel or reschedule at least one calendar day before your call. Cancellations made by that deadline are eligible for a refund.
How it works.
- 1
Tell me about your app
Four short questions, so I can look before we talk.
- 2
Pick a time and pay
$150 through Stripe. The time is only yours once the payment goes through.
- 3
Talk it through
30 minutes on your app, then a short recap with what to focus on.
What this is, and isn't.
It is
- A working conversation about your app
- Practical recommendations you can act on
- A pointer to other specialists when your problem needs one
It isn't
- A full audit of your app
- Me building or fixing things for you
- A promise of more users or revenue
- A guaranteed introduction
Building things and deeper work are scoped separately, if you want them after the call.

I'm Matt, and I study how apps grow.
I break down how apps get found, how they get people to the aha moment, and why people come back, share and pay. 17K+ app builders follow my videos.
I test what I learn on my own apps, like Prospect Ping and OpenAd.
On a call, I look at your app the same way.
Before you book.
Who is this for?
Founders with an app that's live or close to launch who want a second opinion on what to do next.
What happens on the call?
You tell me what's working, where you're stuck and what you've tried. I ask questions, say what I see, and we settle on what to focus on next. After the call you get a short recap with your two or three priorities.
Is this an audit?
No. It's a conversation, not a full review of your app. I look at your app and your answers before we talk, so the 30 minutes go further.
Will you make the changes for me?
No. I give you recommendations, and you or your team make the changes. Building things and deeper work are scoped separately.
Can you introduce me to someone?
If your problem needs a specialist, like a designer or an App Store expert, I'll say so and suggest people where I can. I can't promise an introduction.
Will this get me more users?
I can't promise that. You'll leave knowing what to work on first. What happens next depends on the changes you make.
How do I pay?
When you pick a time. Checkout runs through Stripe, and the time is only booked once the payment goes through.
What if I need to cancel or move it?
Cancel or reschedule at least one calendar day before your call. Cancellations made by that deadline are eligible for a refund.